GLOCALISATION STRIKES BACK

Recently we experience a trend or better said a wave of populism hidden behind the flag of protectionism, nationalism and separatism. These movements presume and promise to have easy solutions against the dangers of globalisation in the form of immigration, infinite competition and unfair repartition of wealth.

Surprisingly these movements rather come from a middle class, which acts from ist secure position as the really bad off classes have neither the time nor the money to protest. But they will suffer worst the consequences of these waves. Additionally its leaders pretend to represent an overwhelming majority despite being a minority. Media coverage helps them. Donald Trump will greet you.

But because money and wealth have always been – and will as well in the future – be moving more quickly, the consequences will be striking, but felt especially mid and longterm. This is due to the fact that investors seek legal and political stability and hate insecurity . As they are shy like rare animals, it will rather take decades then years until they return.

In the meantime Glocalisation strikes back in form of competitors that will be pleased to fill with its products and services the vacuum left. And with success as all these movements have no other plan than complaining and deploring its victim status. The interesting question will be how long it will take until ist own „supporters“ will realize they got massively tricked.

Therefore I recommend to keep frustratingly calm , watch out for new opportunities and develop a glocal plan.

Marc Ambrock

www.marcambrock.com